Gillette ad takes on ‘toxic masculinity’ in #MeToo-era rebrand, provoking a backlash.

For three decades, Gillette promised its customers “The Best a Man Can Get.”

An individual. Acquisitive. Assertive. And always clean-shaven.

This was the vision of masculinity depicted in an ad campaign that debuted in January 1989 during Super Bowl XXIII. The early days of the George H.W. Bush administration and the end stage of the Cold War, it was the year of “Indiana Jones and the Last Crusade.” Promoting Gillette’s top-of-the-line Atra razor, the 60-second spot portrayed variations on a single theme: a white man scoring, whether at the office, on an athletic field or with a woman. The one specific location it invoked was Wall Street, the arena of the ultimate alpha male.

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, “We Believe,” that challenges the image of masculinity it once promoted. The consumer goods company, whose net sales totaled $66.8 billion last year, has ignited a debate about gender and cultural branding, as well as about the power exercised by multinational corporations in shaping evolving ideas about family and relationships in the #MeToo era.

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There is space on earth for all.

Will women #MeToo movement ever wake up and realize that God made men before women for a purpose? What is the fuss about? This movement has carved out the abuse and has taken it to court. What is your next step – make the men like women so you can take your whip out and beat him every day? Both sexes were put on earth on purpose and for a reason so get on with your life and work yourself up the ladder like everyone else does.

As we all know that God made man before he made women and what follows are words that prove that:

Woman has man in it; Mrs. has Mr. in it; Female in male in it; She has he in it; Madam has Adam in it.

To even further prove this man effect, all women’s problems start with men:

Mental illness; menstrual cramps, mental breakdown, menopause, gynecologist (we will spell it guynecologist so we can blame it on the men),

and, the biggest women’s problem is a hysterectomy ( we will do the same thing here by spelling it the way it sounds – histerectomy).

And as usual, a little rain must fall on everyone’s parade.

It is time for women to move on and work for the good of all. The U.S. women have the best of all worlds – just take a look at other countries and how women are treated – don’t screw up our world (U.S.). Remember you can’t make a silk purse out of a sow’s ear – so don’t even try.

kommonsentsjane